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Southern soul

California mind-set

NYC work ethic

I'm a copywriter by trade and training, a creative leader by nature and nurture, and a big ideas person by sheer dumb luck. With more than 13 years of experience both in-house and agency-side, I've done a bit of everything — from the highly conceptual to the extremely lowbrow.

 

I pride myself on being able to crank out a shit ton of ideas, bring out the best in my collaborators, and balance client relations with stewardship of my team and the work. It goes: people, then ideas, then execution. Always in that order.

 

Outside of work, I'm an avid observer of city life,  a casual rock climber, and a woefully pitiful runner. If you see me halfway up a very steep San Francisco hill scream-crying, no you didn't. 

 

Leo sun, Leo moon, Scorpio rising. And I make it everyone's problem.

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Everyone loves a specialist.

But I like to go wide on most things. And deep on a few. 
I've worked at big tech companies and startups,
agencies and in-house, on huge teams and as a team of one. I'm concept-forward, human-centric, and media-agnostic.
A true generalist, if there ever was one.

The forever-expanding list of clients.

Adore Me Lingerie

Amazon Web Services

Apple

Appy Fizz

Athleta

Barefoot Wine

Better Place Forests

California Raisins

Capital One

Chevrolet

Covered California

Crystal Geiser

Dick's Sporting Goods

Dignity Health

Farfetch

Funeral One

Google

Harley-Davidson

iHeartRadio

Intel

Kona Beer 

LEGO Education

Lexus

Los Angeles LGBT Center

Lululemon

Meiomi Wine

Microsoft

Olay

Robinhood

State Farm

Ste. Michelle Wine

The Knot

Tobacco Free California

Waymo

Wanna make something kickass? Giddyup on over to my email.

Just Another Portfolio

  • LinkedIn
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San Francisco, CA 94110

e.luedecke@gmail.com
919.665.9962

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