
ABOUT:ME
Southern soul
California mind-set
NYC work ethic
I'm a copywriter by trade and training, a creative leader by nature and nurture, and a big ideas person by sheer dumb luck. With more than 13 years of experience both in-house and agency-side, I've done a bit of everything — from the highly conceptual to the extremely lowbrow.
I pride myself on being able to crank out a shit ton of ideas, bring out the best in my collaborators, and balance client relations with stewardship of my team and the work. It goes: people, then ideas, then execution. Always in that order.
Outside of work, I'm an avid observer of city life, a casual rock climber, and a woefully pitiful runner. If you see me halfway up a very steep San Francisco hill scream-crying, no you didn't.
Leo sun, Leo moon, Scorpio rising. And I make it everyone's problem.






Everyone loves a specialist.
But I like to go wide on most things. And deep on a few.
I've worked at big tech companies and startups,
agencies and in-house, on huge teams and as a team of one. I'm concept-forward, human-centric, and media-agnostic.
A true generalist, if there ever was one.
The forever-expanding list of clients.
Adore Me Lingerie
Amazon Web Services
Apple
Appy Fizz
Athleta
Barefoot Wine
Better Place Forests
California Raisins
Capital One
Chevrolet
Covered California
Crystal Geiser
Dick's Sporting Goods
Dignity Health
Farfetch
Funeral One
Harley-Davidson
iHeartRadio
Intel
Kona Beer
LEGO Education
Lexus
Los Angeles LGBT Center
Lululemon
Meiomi Wine
Microsoft
Olay
Robinhood
State Farm
Ste. Michelle Wine
The Knot
Tobacco Free California
Waymo

Wanna make something kickass? Giddyup on over to my email.
Just Another Portfolio
San Francisco, CA 94110
e.luedecke@gmail.com
919.665.9962
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