About the pitch
Centered on the idea that women — not society, not brands — are the owners of their power, identities, and self-worth, this winning pitch concept said ENOUGH with the “female empowerment” schtick.
I concepted and scripted this in under an hour, helped source footage, chose the music, and soaked in the rare opportunity to speak from a place of truth.
Creative Lead: Emily Luedecke
Art Director: Laura Dickie