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About the pitch

Centered on the idea that women — not society, not brands — are the owners of their power, identities, and self-worth, this winning pitch concept said ENOUGH with the “female empowerment” schtick. 

I concepted and scripted this in under an hour, helped source footage, chose the music, and soaked in the rare opportunity to speak from a place of truth.

Creative Lead: Emily Luedecke

Art Director: Laura Dickie

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