EVERYTHING:
APPLE
I've worked for Apple four separate times — twice as a full-time employee and twice as a freelance ACD. NDAs and blood oaths being what they are, I cannot share this work directly. Please reach out if you’d like to know more. Or scroll down for a sneak peek.
Interior Design
New Mac
Creative Leadership, Copywriting
I was an ACD supervising a creative team responsible for multiple global product launches across Apple's third party partner channels such as Amazon and Best Buy.
Interior Design
Launch of iPad Pro
Copywriting, Interactive, Content Design & Strategy
I was the primary writer for the original iPad Pro. From UX and information hierarchy to collaborating with the Keynote team to ensure messaging consistency, this was an epic launch. See more on the Wayback Machine.
Interior Design
Launch of Apple Music
Copywriting, Brand Positioning, Campaign
I was the writer for the original launch of Apple Music. From using behind-the-scenes footage of music artists to integrating dynamic animations and transitions, my team and I were responsible for ideating and executing every element of this interactive launch site. Check it out on Wayback Machine .
Interior Design
Campaigns for Apple TV
Copywriting, Campaign
During Apple's early forays into original content series, I was the lead writer on a team that created announce campaigns Apple TV. This included Carpool Karaoke and Planet of the Apps. We created everything from OOH and subway takeovers to social media.
Just Another Portfolio
San Francisco, CA 94110
e.luedecke@gmail.com
919.665.9962
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