I've worked for Apple three separate times — twice as a full-time employee and more recently as a freelance ACD.
NDAs and blood oaths being what they are, I cannot share this work directly. Please reach out if you’d like to know more. Or scroll down for a sneak peek.
Okay, but what did you do there?
Original Series Campaigns
During Apple's early forays into original TV series, I was the lead writer on a team that created announce campaigns for Apple's early forays into original TV series. This included Carpool Karaoke and Planet of the Apps. We created everything from OOH and subway takeovers to social media.
ACD for Channel Team
I was an ACD supervising a creative team responsible for multiple global product launches across Apple's third party partner channels such as Amazon and Best Buy.
Launch of iPad Pro
I was the primary writer for the original iPad Pro. From UX and information hierarchy to collaborating with the Keynote team to ensure messaging consistency, this was an epic launch. See more on the Wayback Machine.
And So Much More...
A few more notable projects:
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National Book Awards after party
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Creating co-branded ads with Disney and Vanity Fair
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Naming cocktails for SXSW party
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Advising on LGBTQIA+ content
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Creating bespoke content from interviews with video game makers
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Collaborating with Apple editors
App Store Social
I was the lead writer for App Store social. I supervised junior writers, developed editorial calendars, created evergreen content and specialty campaigns, and liaised between our Editorial team and vendors.
Launch of Apple Music
I was the writer for the original launch of Apple Music. From using behind-the-scenes footage of music artists to integrating dynamic animations and transitions, my team and I were responsible for ideating and executing every element of this interactive launch site. Check it out on Wayback Machine .