As a challenger brand, Capital One wanted to reach small business owners to promote the Spark Business card. I provided Creative Direction and was the lead creative for all video shoots, which were shot in 6 different cities over 2 weeks. I personally interviewed each small business owners, and oversaw all aspects of storytelling during production.

 

I was also the Creative Director for the final anthem video, which we only had two weeks to ideate, script, and edit together. This final video was an additional piece of business which I was responsible for bringing to the agency due to my work on the earlier portions of the campaign.