CAMPAIGN:
SOLUNA

Soluna's biggest problem was near-zero brand recognition. As Creative Director, I led this team in ideating, producing, and launching a social-first campaign aimed at Gen Z. Opting for a youthful and fluid approach over a more traditional campaign strategy, our team of 6-8 creatives tapped into emerging trends, collaborated with a diverse range of influencers, and leveraged key partnerships to host memorable events for California teens. In 6 months time we created organic and campaign content that garnered millions of views, helped the Soluna team relaunch their mascot Space Bunny, worked with Dance Moms royalty Nia Sioux, partnered with the LA Rams, and more.