Your +1 Campaign
Climate disaster, an endless barrage of unprecedented events, the pressures of social media — all of it can leave young folks feeling helpless, hopeless, and alone. Enter Soluna, a mental wellness app designed for teens and young adults. It's free, confidential, and always there for you. No matter what life throws your way. 🐰👉👈🐰
Social Videos
🎃 Soluna Scary Stories 🎃
LA Rams Partnership
Soluna's biggest problem was near-zero brand recognition. As Creative Director I led this team in ideating, producing, and launching a social-first campaign aimed at everyone's favorite audience: Gen Z. Opting for a youthful and fluid approach over a more traditional campaign strategy, our team of 6-8 creatives tapped into emerging trends, collaborated with a hugely diverse range of
influencers, and leveraged key partnerships to host memorable events for California teens. In 6 months time we created organic and campaign content that garnered millions of views, helped the Soluna team relaunch their mascot Space Bunny, worked with Dance Moms royalty Nia Sioux, partnered with the LA Rams, and made memes galore!
