top of page
Screen Shot 2023-01-13 at 1.17_edited.jpg

LEXUS

While at Team One, I primarily worked on interactive websites, web videos, and traditional print for Lexus. Beyond my role as a Copywriter, I frequently lent an eye to the casting, styling for annual photoshoots, and was trusted to stand in for my Art Directors in providing critical visual direction for CG development, photo retouching, illustrators, and more.

Interactive Experience

My partner and I were successful in pitching and creating an interactive web experience unlike any that Lexus had done before. Designed to capture the high energy and innovation of their performance vehicles, this site let users pair their phone to the site for an immersive experience. We worked with CG artists, Creative Technologists, and developers to make this project come to life. We even interviewed race car drivers.

Lexus NX Print 3
Lexus NX Print 2
Lexus NX Print 7
Lexus NX Print 5
Lexus CT Print 1
Lexus CT Print 2

MORE PROJECTS

Just Another Portfolio

  • LinkedIn
  • Instagram

San Francisco, CA 94110

e.luedecke@gmail.com
919.665.9962

© 2035 by Business Name. Made with Wix Studio™

bottom of page