So. Much. Social.
Kids these days aren't the only ones who are chronically online. Knowing it was important to reach our audience where they are, we created a ton of social content for BrightLife Kids, all designed to educate, empathize with, and support parents.
As part of this work, we had the opportunity to partner with real parents and mental health coaches, created fun illustrations to help parents and kids talk about big feelings, and worked with the LA Rams to spread the word about free behavioral health services for California families.

Convos With Coach Brando
Campaign Hero
Tapping into some 90s nostalgia, we worked with former child-star, turned real-world parent, Tamera Mowry to be the voice of our campaign.

CAMPAIGN:
BRIGHTLIFE KIDS
Being a parent is hard. BrightLife Kids is here to help — for free. As the Creative Director on this account, I managed a team of creatives in coming up with big campaign ideas, educational organic content, and everything in between.
Just Another Portfolio
San Francisco, CA 94110
e.luedecke@gmail.com
919.665.9962
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