We pitched as AOR for Chateau Saint Michelle with a focus on their entry level label, 14 Hands. As an $8 wine, we felt an irreverent and humorous approach was the right way to stand out. We didn't win, but damn, did we have fun.
My partner and I were the Creative Leads on this pitch, working with two junior teams to flesh out the supporting campaign surrounding the idea:
There's no wrong way to wine.