While at Team One, I primarily worked on interactive websites, web videos, and traditional print for Lexus. Beyond my role as a Copywriter, I frequently lent an eye to the casting, styling
for annual photoshoots, and was trusted to stand in for my Art Directors in providing critical visual direction for CG development, photo retouching, illustrators, and more .
Overview
Lexus CT Lookbook
Interactive Experience
My partner and I were successful in pitching and creating an interactive web experience unlike any that Lexus had done before. Designed to capture the high energy and innovation of their performance vehicles, this site let users pair their
phone to the site for an immersive experience. We worked with CG artists, Creative Technologists, and developers to make this project come to life. We even interviewed race car drivers.
